The slew of updates from Google in the last couple of months have held the entire SEO industry on a tenterhook. First it was Panda that debunked all the myths that have so far built around online marketing and now it is Freshness update. To be honest, most of the online marketers are now clueless about the next move of Google and the future direction of online marketing. It is now clear that SEO industry is no more ruled by only links which can be obtained by doing some sneaky things. Now things have turned for the worse, from the perspective of an online marketer of course. Since Google has most probably incorporated different metrics such as average time on a website, bounce rate, number of social shares, brand name etc apart from links in its algo, it is becoming increasingly difficult for webmasters to get their websites top. Google is now gathering information about users’ behavior via its products that include Google toolbar, gmail, Android Os and the upcoming Chrome OS. So, the dependency on links has been reduced to a minimum or soon it will be and the probable causes behind this drastic are the latest initiatives launched by Google. To make your task, we are going to cover some of the latest initiative of Google that posed serious threats to traditional SEO.
